Michelle Clark Graphic Design

Color Psychology
Photo by me

Photo by me

I’m going to start out this post with a poll, so please vote for your favorite color before proceeding. Think about not only what color you find the prettiest, but also the one that always creeps into your daily life. Maybe you always buy a certain color notebook or pens or electronic device or maybe it’s a color you’re always wearing.

My favorite color is obvious – Purple. The photograph above is a picture of some of my supplies I always have on hand. My purple binder, purple pencil and pens, my purple pouch to hold them, and yes up there in the corner is my purple stapler. I’ve been told it takes a brave person to sport purple. I often wear purple eyeshadow and lipstick, I’ve dyed my hair purple several times, and I like to buy purple clothing, handbags, and shoes wherever I find them. Color Psychology tells us that colors have certain meanings and the color you choose as your favorite could say something about your personality and character. It can also give you insight as to how to communicate and idea or emotion using color. Below is the list of colors on the poll and some key words associated with them.

  • Red – Attention, Stimulate, Energy, Passionate, Exciting, Powerful, Dramatic.
  • Orange – Joyful, Daring, Flamboyant, Spontaneous, Bold, Adventurous.
  • Yellow – Optimism, Enlightenment, Intelligence, Wisdom.
  • Green – Peace,  Security, Ecology, Tranquility, Flexibility, Self-control.
  • Blue – Trustworthy, Calming, Committed, Cooling.
  • Purple – Uplifting, Stately, Humble, Regal, Spirituality, Respected.
  • Black – Dignified, Authoritative, Powerful, Mysterious, Sophisticated.
  • Brown – Organic, Reliable, Stable, Approachable, Wholesome.
  • White – Purity, Cleanliness, Fresh, Neutral.
  • Gray – Business-like, Urban, Neutral, Versatile.

Resource: Dutch Boy – Choose Wisely – Colors


How Writing Can Help Freelancers

One of the blogs I subscribe to is FreelanceSwtich, since it has tons of information for creative types who are working for themselves. I figure that if I want to extend my art and design services to anyone in the future, this blog would be a beneficial tool for me to use.

Art and design are not my only two passions. I am also a writer, and I was happy when I found this article on FreelanceSwtich about how the simple task of writing, or writing exercises, can help all types of freelancers. During my interview process at various colleges I was surprised at how little people were interested in my writing skills when I expressed interest in being a Graphic Design major. I brought some short samples but they were glossed over and tossed to the side, never to be seen again. However, the more design projects I undertake, I often find there to be a large amount of copy writing involved. This is where my good spelling and grammar comes in handy. When you need to get a design down fast that involves a lot of writing, it helps if you can edit yourself along the way. Also, if a client needs copy writing in addition to design (such as in a brochure) you can extend your services to them and earn more money so they don’t have to hire an outside copy writer.

As part of a daily agenda, I frequently find myself making lists of words and phrases as ideas for design projects.  Just one word can spark a great concept. Also, with all that freelancers have to do, it’s a good idea for them to write down their tasks, keep day planners and to-do lists so they don’t forget anything. My freebie planner from my college has been a life saver for me during the hectic time of getting ready for graduation. It helps if I sit down each morning, open up my planner and sort out and write down the day’s tasks so they don’t seem quite so overwhelming.

For more information on how writing skills can help creative professionals, read this post on FreelanceSwitch.