Michelle Clark Graphic Design


My 2009 PDF Portfolio
May 31, 2009, 7:09 pm
Filed under: Design, Marketing, Photos, Portland, Typography, Writing | Tags: , ,

My downloadable 1.3 MB PDF Portfolio.

My 2009 Graphic Design PDF Portfolio

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#5 – Fiera Chocolate project
Fiera Chocolate products and packaging design

Fiera Chocolate products and packaging design

This project is the conceptualization, creation, branding, and promotion of a fictitious cocoa company from Mexico that is also a part of the World Cocoa Foundation and practices ecological and sustainable cacao farming.

The first phase of this project included creating a name, logo, company profile, and designing product packaging for three sample chocolate products.

Click to see the entire book on Issuu

Click to see the entire book on Issuu

The second phase involved creating a 26 page booklet with information about Fiera Chocolate, their products, the country of origin (Mexico), the World Cocoa Foundation, and my creative process including logo creation, color palettes, and mood boards.



#4 Zappos Winter Boots Catalog
May 23, 2009, 10:31 pm
Filed under: Design, Marketing, Style and Fashion | Tags: , , , , ,
Click to view document on Issuu

Click to view document on Issuu

A catalog prototype for Zappos.com featuring a collection of stylish, functional winter boots for women.

The purpose of this catalog is to drive traffic to the Zappos web site by showcasing a special type of shoe and advertising the special services the site offers. This catalog focusses on boots for women who want to stay warm, dry, safe, and stylish during the Winter. I chose a variety of boots from the site, ranging from practical to dressy, that have superior quality and traction.