Michelle Clark Graphic Design


#5 – Fiera Chocolate project
Fiera Chocolate products and packaging design

Fiera Chocolate products and packaging design

This project is the conceptualization, creation, branding, and promotion of a fictitious cocoa company from Mexico that is also a part of the World Cocoa Foundation and practices ecological and sustainable cacao farming.

The first phase of this project included creating a name, logo, company profile, and designing product packaging for three sample chocolate products.

Click to see the entire book on Issuu

Click to see the entire book on Issuu

The second phase involved creating a 26 page booklet with information about Fiera Chocolate, their products, the country of origin (Mexico), the World Cocoa Foundation, and my creative process including logo creation, color palettes, and mood boards.

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#2 – Mt. Hood Jazz Band and Combo 2009 CD
May 19, 2009, 11:36 pm
Filed under: Design, Music, Oregon, Packaging, Photos, Typography
CD label, inside booklet front and back, and card tray.

CD label, inside booklet front and back, and card tray.

CD packaging, photo by me

CD packaging, photo by me

Complete CD packaging proposal including inside booklet, CD tray, and label for the Mt. Hood Jazz Band & Combo 2009 album Second Time Around.

My goal for this project was to create a design that carries out a theme relevant to the band’s trip to The World Games in Kaohsiung, Taiwan. My concept focuses on the urban aspect of downtown Kaohsiung, using images of their train system that runs throughout the city, using warm colors to communicate the tone of the music.



100 Remarkable CD Covers
May 14, 2009, 6:30 am
Filed under: Art, Design, Inspiration, Music, Packaging | Tags: , , , , ,

Image courtesy of Smashing Magazine

Image courtesy of Smashing Magazine

I was overjoyed to find this post on Smashing Magazine this morning outlining 100 Obscure and Remarkable CD Covers. CD and book cover design are two of my top interests in the Graphic Design field and ultimately what led me to further my education in said field. This post features 100 fabuluous album designs (a few of which have been featured on my Albums of the Week posts) as well as an introduction into the concept of CD design and how the best album art doesn’t simply showcase top notch photography (not to mention photo editing) of band members, but captures the interest of the buyer as well as hold true to the essence and mood of the music. I couldn’t agree more.



Gorgeous DVD Design
Image credit TheDieLine.com

Image credit Bow Wow International

Elizabeth: The Golden Age While perusing TheDieLine.com (a great website for all things packaging design) I found these lovely images of the Elizabeth: The Golden Age DVD. I’ll admit I’ve never seen the movie, but was immedietly attracted to this packaging. This isn’t the actual DVD packaging that’s for sale most places, because if it were I would have bought it already. It’s  a very lavish, complete design with a beautiful swirl pattern on the inside of the gate-fold booklet, photos from the film watermarked with flourishes, and as a nice touch some laser cut gold leaf paper. The typography on the cover is nicely executed, well placed, and sparsely decorated (but just enough to keep a rhythm). And of course, I’m a fan of any kind of packaging that reads like a book. This piece is definetly an inspiration for me to create some more of my own DVD packaging, although this was a collaboration effort between a large team at Universal Pictures and Bow Wow International. Go to TheDieLine to learn more and see other unique packaging designs.